Board of Directors
Bridger Call, Executive Director
Bridger grew up skiing in the Wasatch and raced as a member of SBSEF, including being named the SBSEF Skier of the Year in 1997. Bridger returned to SBSEF as a coach from 2004-2007, primarily as the Head J3 Coach.
From 2007 - 2017 Bridger was the Alpine Program Director and Head Coach for the Jackson Hole Ski & Snowboard Club. During those years he served on the IMD and Western Region ACC, the Intermountain Division Board of Directors, as well as numerous committees throughout. In addition to being a part of the governance of skiing in the Western United States, Bridger is a level 300 coach and level 4 Chief of Race, Chief of Course, and Referee, and has hosted hundreds of days of racing from entry-level up to Nor-Am Cups.
Bridger holds a Master's degree in Planning from the Architecture Department of the University Of Utah. Bridger and his wife Elisha have two children who are on the Alpine team.
Scott Martin - President
Scott has been a part of the Snowbird Ski Team in varying capacities nearly all his life. Scott was an athlete with the Team from age 7 up to college, then served as a coach through graduate school and beyond, then as a Board member, and now as a parent of three children who enjoyed the benefits of the Team. Scott's family has been a part of the Snowbird community since its opening in the early 1970s. Scott's father, Pepper, was the first Board chair. As such, the SBSEF mission and community has been a constant in Scott's life, and he looks forward to serving on the Board as a means to propel the organization successfully forward.
Scott is an attorney with the Salt Lake City office of Snow Christensen & Martineau. His practice focuses largely on water and real property issues, including watershed protection in Little Cottonwood Canyon.
Pascale Wiedenroth - Vice President
A native German, Pascale moved to Cottonwood Heights with her family initially "just for the ski season." Soon thereafter, her family enrolled for the entire school year to give their five children the opportunity to alpine ski race with Snowbird. Her husband, Erich, who grew up in New England, is also a ski racer and can be regularly found on the hill with his kids. Pascale's family enjoys the winters in Utah and loves the outdoors in the spring and fall. Pascale is looking forward to supporting SBSEF - an organization that has become so meaningful to her family.
Pascale graduated with an MBA-equivalent degree from Mannheim University in Germany and completed post-graduate coursework in journalism. Early in her career, she worked as a journalist in Germany for Focus Magazine, a weekly news publication, and thereafter held a role as Head of Press Department for Thyssen AG in Dusseldorf. After moving to the US with her husband in 1999, she worked in public relations with Thompson Financial. After her first children, she founded her own executive coaching and recruiting firm to work independently.
Ellen Tolstad - Secretary
Ellen learned to ski in the very chilly climate of Michigan’s upper peninsula. She started skiing at Snowbird in 1981 after moving to Salt Lake to attend the University of Utah, graduating with degrees in Math and Physics. She and her spouse Roy have shepherded their children Andrew, Audrey, and Grace through the SBSEF alpine race program. Two continued to race in college through USCSA, and all have inherited a love for skiing and outdoor activities.
Professionally, Ellen has worked as a software developer and enjoys camping, hiking, making cosplay costumes, road and mountain biking. She enjoys giving back to this wonderful organization through service on the board.
Ben Johnson - Treasurer
Born and raised in the Wasatch, Ben has spent most of his skiing life in Little Cottonwood Canyon besides a twelve-year stint in Jackson, WY, where he owned and operated his family business. His wife (Sarajane) and three children now make SLC home, where they all can be found spending their winter days at Alta and Snowbird. His oldest daughter (Madeline) is part of the SBSEF Freeride Team and Ben thrives from his daughter's participation in freeride as it’s what he wished he had available as a young skier.
Ben graduated from the University of Puget Sound with a BS degree in Business Administration, an individual collegiate national championship in swimming, and is now VP of Sales at HotWax Systems, a global open-source software firm headquartered in SLC.
Jeff grew up in Burlington Vermont within a multi-generational family of avid alpine ski racers. Jeff was a ski racer at Stowe’s Mount Mansfield Ski Club and competed in college as a member of the University of Vermont Ski team. After college Jeff moved west to Colorado where he worked for the Steamboat Ski Cooperation as both a Professional Ski Instructor and also on the special events staff hosting World Cup Alpine and Freestyle events. Jeff currently works as a Sr. Project Manager at W.W. Clyde & Co. where he is involved in the construction of large Design-Build transportation and civil construction projects. Jeff’s wife, Christine, is a Principal of Enyo Renewable Energy where she develops large commercial Wind and Solar projects.
Jeff and Christine have 3 children all under the age of 17 who are all enthusiastic members of the SBSEF. Jeff understands the benefits and important roles that fun, discipline, and the life lessons that the SBSEF bring to our youth and looks forward to fostering and passing down that great learning environment to the next generation.
Kelli Fratto Bland
A native of Utah, Kelli started skiing at age nine. However, having two parents who did not ski, she did not spend too much time on the snow. It wasn’t until she met her husband, Peter, that she truly began to enjoy the sport. Kelli and Peter’s two sons, Charlie and Ry Ry were both members of the alpine team for SBSEF.
Kelli received her degree in Mass Communication from the University of Utah. Kelli currently works as a freelance public relations specialist here in Salt Lake City and is also a contracted employee for Love Communications, where she worked full-time for 16 years. In her free time, Kelli enjoys traveling and spending time in the outdoors with family, and she is honored to be a member of the SBSEF Board.
Joe grew up skiing in the Wasatch, enjoying racing and freeskiing with the Snowbird Ski Team during the late 80's. Joe also coached with the SBSEF Devo program from 1993-1997. He is a graduate from the University of Utah. He is married, and they have three children who are all out of the house, enjoying the great outdoors.
Joe is President and Partner with Drive Marketing, Drive Fulfillment, and passion brand DNA CYCLING. During the winters you can catch Joe in the backcountry and in the summers on his bike.
A native of the former Czechoslovakia, Dasha escaped with her mother and sister, eventually emigrating to Utah in 1987 where she learned to ski. As a competitor, she raced for the Czech Republic at the Europa Cup level until injured, then continued to feed her passion for competition as a masters racer. Training with the Snowbird FIS team helped her become a masters overall world champion in 2009 and a masters Olympic medalist in 2010. Dasha encouraged the next generation of Snowbird skiers as an assistant J-Fast coach. Currently, Dasha works for the USANA Corporation as Vice President of Data Security.
A dad of three SBSEF athletes, and now just Norah is on the alpine team, Adam brings a passion for skiing as a family sport that binds young to old. Adam fell in love with skiing at an early age on the icy slopes of the southern Vermont mountains in junior programs progressing on high school at Green Mountain Valley School in Waitsfield, Vt (1984-88) and two years racing D1 at Castleton State College (89-90) before moving west to complete his BA and a quest for softer snow.
Adam is the co-founder and CEO (‘96-present) of Dragonfli Media Technologies d/b/a of Mountain Sports International (MSI) and MSI Live Productions a sports marketing, brand creative, and television production firm based in Salt Lake City. In addition to Adam's ski racing background, he has a long history in the Freeride movement first as an athlete and subsequently as founding treasurer of the IFSA, Co-founder of Freeskiing World Tour (FWT) in 1996, The Snowbird US Freeskiing Nationals (1998-2014), Jr Freeride Tour (JFT), The North Face Masters (2009-2012) and many years of skiercross and slopestyle events at Snowbird including Red Bull Freeride and Huckest events (1999-2002).
As SVP, General Counsel and Human Resources for POWDR, Emily Loeffler oversees all legal and risk matters for the company and its operating entities, as well as POWDR’s human resource operations.
Emily came to POWDR in 2015 from Ray Quinney & Nebeker where she was a Shareholder in their litigation practice. Before joining Ray Quinney & Nebeker, Emily worked with Snell & Wilmer as an associate from 2004 to 2009.
Emily holds a J.D. from the University of California, Hastings College of Law and a B.A. in English from Stanford University, where she also was an All-American swimmer on two national championship and two runner-up teams. She enjoys skiing, running, golfing, as well as spending time with her two children who are themselves aspiring rippers.
Nicole, a former SBSEF ski coach and parent to two program-involved daughters, is a first-generation American from Austrian immigrants. She brings over 20 years of diverse leadership experience to the BOD position. Currently the Head of Sustainability and Strategy at KUHL Clothing, Nicole drives impact and growth in her strategic and operational role. Her background spans roles at Q Factor, Quicksilver/Rossignol, IFSA, and Mountain Sports International, with a focus on business operations, marketing, and production. She's the founder of Clickless and co-authored "Behind Her Brand", exploring successful female entrepreneurs' journeys. Nicole is also a University of Utah alumna and a member of CREW, AAFA, and WLI Utah.
- Jan 27-28: Devo Cookie Cup
- Feb 13-14: Bryce Astle WR FIS SL
- Feb 24-25: Devo Hot Cocoa Cup
- March 30-31: Devo Good Vibes Only Freeride Comp
- April 6-9: SnowCup
- April 13: Family BBQ & Duals
- May: Awards and Camps, Tryouts for Freeride
- June: Camps at Snowbird (weather dependent)
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